Franck Muller's brand history, functions, classic series, etc ., the next will introduce you to its the making of watch technology, brand status as well as market influence:
Watchmaking technologies
Complex function research and also development: The brand uses "Master of Complications" as its motto and is good at designing timepieces with complex functions for example tourbillon, minute repeater, everlasting calendar, etc . Its R&D department constantly challenges the bounds of watchmaking technology, like the Thunderbolt Tourbillon watch, which could rotate once every five seconds and is the quickest tourbillon watch in the world.
Movement manufacturing: Franck Muller's actions are mostly independently developed along with produced, pursuing the ultimate accuracy and reliability in style and manufacturing. All parts within the movement are finely refined and assembled to ensure the precision of the watch. The motions of some high-end wrist watches also use advanced watchmaking technological innovation, such as Geneva patterns, seafood scale patterns and other home decor, showing superb craftsmanship.
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Case and strap creation: The case is made with exquisite workmanship, especially the iconic barrel-shaped situation, which shows beautiful figure and lines while ensuring water-resistant performance. The strap is generally made of high-quality crocodile leather-based, cowhide and other materials, that are finely tanned and prepared, and are comfortable and durable to wear.
Brand name status and market impact
Brand positioning: It is a standard-setter high-end watch brand, chosen as one of the top ten global view brands in 2012, placed as high-end luxury, as well as its watch prices range from 1000s of dollars to millions of dollars.
Market effect: It has many loyal clients and collectors worldwide, as well as brand image is carefully linked to luxury, refinement in addition to innovation. The brand has shops and boutiques in main cities around the world, such as Hk, New York, Paris, etc ., as well as displays and sells the products through these stations, further enhancing the brand's popularity and influence. Additionally , Franck Muller has also cooperated with some well-known automobile brand names, jewelry brands, etc . in order to launch joint products or even cooperation projects, expanding the actual brand's market area and also audience.
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Company Culture and Concept
Development and Breakthrough: The brand is definitely brave enough to problem traditional watchmaking techniques along with continuously launch innovative styles and functions, such as the distinctive time display method of the particular Crazy Hours series, that breaks the design concept of traditional watches and demonstrates typically the brand's innovative spirit.
Incorporation and Inheritance: The integration associated with traditional Swiss watchmaking methods and modern design ideas not only retains the essence regarding traditional watchmaking, but also includes elements of fashion and character, making the brand's products each classic and in line using the aesthetic needs of modern customers.
